Analisis Strategis Pemasaran Umkm Dalam Perspektif Manajemen Strategik. Journal of Organizational Performance and Analysis, [S. l.], v. 2, n. 2, p. 401–409, 2026. DOI: 10.64845/optimanus.v2i2.265. Disponível em: https://athallahpublishing.com/index.php/optimanus/article/view/265. Acesso em: 19 may. 2026.