Pemberdayaan Ekonomi Kreatif Perempuan: Pelatihan Rintisan Usaha Mandiri Berbasis Rumahan Bersama Dasawisma Teratai Samarinda Seberang
DOI:
https://doi.org/10.64845/bhaktika.v2i2.418Keywords:
Pemberdayaan Perempuan, Ekonomi Kreatif, Usaha Rumahan, Kewirausahaan, Kemandirian EkonomiAbstract
Pemberdayaan perempuan melalui pengembangan ekonomi kreatif menjadi salah satu strategi penting dalam meningkatkan kemandirian ekonomi keluarga sekaligus memperkuat kapasitas masyarakat berbasis potensi lokal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan, keterampilan, dan kemampuan perempuan dalam merintis usaha mandiri berbasis rumahan melalui kolaborasi bersama kelompok Dasawisma Teratai di Samarinda Seberang. Pelaksanaan kegiatan menggunakan pendekatan partisipatif melalui tahapan identifikasi potensi dan kebutuhan peserta, penyampaian materi kewirausahaan, pelatihan pengembangan produk, pengemasan, penentuan harga, pemasaran digital, serta pendampingan penyusunan rintisan usaha. Peserta diarahkan untuk mengembangkan usaha yang sesuai dengan keterampilan, sumber daya, dan peluang pasar di lingkungan sekitar. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai konsep dasar kewirausahaan, pengelolaan usaha rumahan, inovasi produk, strategi pemasaran, dan pemanfaatan media digital sebagai sarana promosi. Selain itu, peserta mulai mampu mengidentifikasi peluang usaha, menyusun ide produk, melakukan pengemasan yang lebih menarik, serta merancang strategi pemasaran sederhana. Kegiatan ini juga mendorong terbentuknya semangat kolaborasi antaranggota Dasawisma dalam mengembangkan aktivitas ekonomi produktif. Dengan demikian, pelatihan rintisan usaha mandiri berbasis rumahan dapat menjadi instrumen pemberdayaan ekonomi kreatif perempuan yang berkelanjutan serta berpotensi meningkatkan kontribusi perempuan terhadap ketahanan ekonomi keluarga dan masyarakat.
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