Analysis of the Marketing Strategy of the Written Batik Business in Increasing Income Reviewed from the Perspective of Sharia Economics in Wiradesa, Pekalongan
DOI:
https://doi.org/10.64845/al-mudayanah.v2i2.381Keywords:
Marketing Strategy, Business Income, Written Batik, Sharia EconomicsAbstract
Marketing strategy is one of the important factors in increasing the income of the written batik business in the midst of competition and the development of digital technology. This study aims to analyze the marketing strategies implemented by written batik entrepreneurs in Wiradesa, Pekalongan and review their application based on the perspective of sharia economics. This study uses a qualitative method with a descriptive approach. Data was obtained through interviews, observations, and documentation of written batik business actors in Wiradesa. The results of the study show that the marketing strategies implemented include the use of digital media, product innovation, improving service quality, and the application of marketing mix to expand the market and increase business revenue. From the perspective of the Islamic economy, the strategy is carried out by prioritizing the principles of honesty, trust, transparency, and fairness so as to increase consumer trust and support business sustainability.
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Copyright (c) 2026 Muhammad Ulil Albab (Author)
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